Learning the marketing ropes on the Internet has evolved from advice shared in forums to the development of “How To” guides people could consume in private.
Lately, there’s huge momentum toward the “I Wanna Hold Your Hand” training model with direct one-on-one interaction between student and teacher.
Just like at the beginning of 2010, only the deep pocketed among us can afford or even entertain the high-priced coaching/consulting opportunities top of mind marketers offer.
But here’s the good news…
You can invest in coaching like you’re climbing a ladder – move up one rung at a time until you’ve advanced enough and are ready to pay for the next rung.
For example, let’s say right now you know nothing – you’re clueless about how to choose a niche, you don’t know what keywords even are and when it comes to launching a blog, website or membership space you would rather run screaming into the night (and likely you already have).
You can get by with hiring an affordable coach/consultant to start. You’ll want someone who knows one more thing than you do, who’s already making money online, but who isn’t priced so high you would have to hock your best jewelry just to be in the same room with them.
When you search for an Internet Marketing mentor for the rest of 2010, look for someone who does not use a one-size fits all approach to teaching. Look for someone who can focus on you and your business for the time it takes to help you move forward. They should also be strong enough to kick you out of the nest when that time comes.
Bottom line is this. If you don’t have a coach involved with you as you work on your business, you’re doomed to go down paths that are easily and best avoided.
And if you do not have a coaching/consulting element built into your own business as a profit center you’re missing out on an income stream that will see you through the toughest money crunch times you’ll ever face.
There’s still time to change the 2010 path you’re on.
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