Our 2009 online business year was the year of kicks, slaps, ,bites, scratches, smacks and heavy rule changes in regards to enforcement in the web 2.0 Social Marketing world.
Social Marketing real estate saw a garguangatuan rise in user/members by the marketer folks, followed quickly by an equally large surge of spammers and spoogers. One might wonder if they’re the same folks?
Early on though we saw more than one of the Social Marketing biggies get punished by Google for their lack of properly dotting ‘i’s and crossing ‘t’s.
Now those series of slaps and gouges by the search engines is being passed down to you and me.
Almost everyone I know in the Internet Marketing community has clinched their marketing belts, set-up restricted access to content, slowed down on links they’re using and implemented (overnight) lots of other rules to attempt to keep Google from laying waste to their future earnings. Good luck with that one.
Social networking was once a way for us to share information and opinions with co-workers, friends and family – it’s so very much more than that now.
Social will continue to pave the way for marketers to immerse themselves in communities where targeted consumers hang around, where they can convert peer traffic into clicks and rack up more and more sales.
Click on the ” > ” below to listen in:

